{"id":18,"date":"2026-10-30T13:29:00","date_gmt":"2026-10-30T13:29:00","guid":{"rendered":"https:\/\/emeraldindiagroup.com\/index.php\/about-us\/"},"modified":"2026-10-30T13:29:00","modified_gmt":"2026-10-30T13:29:00","slug":"about-us","status":"publish","type":"page","link":"https:\/\/emeraldindiagroup.com\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<h2 class=\"wp-block-heading\">A group built around possibility.<\/h2><p class=\"wp-block-paragraph\">Emerald India is the parent company for a family of businesses across electronics, software and food. Our group identity brings these businesses together while allowing each brand to focus on its own customers, products and opportunities.<\/p><h2 class=\"wp-block-heading\">Our purpose<\/h2><p class=\"wp-block-paragraph\">To build useful businesses that create value in everyday life. We want the Emerald India name to stand for thoughtful work, clear communication and responsible growth.<\/p><h2 class=\"wp-block-heading\">Our vision<\/h2><p class=\"wp-block-paragraph\">Our ambition is to grow a trusted group of businesses with a shared direction and distinct strengths. As the group develops, we aim to connect practical ideas with the people and organisations that can benefit from them.<\/p><h2 class=\"wp-block-heading\">Our mission<\/h2><p class=\"wp-block-paragraph\">To give every Emerald India business a clear identity, a meaningful purpose and the space to develop. We seek to build lasting relationships through useful offerings and consistent attention to the people we serve.<\/p><h2 class=\"wp-block-heading\">The values that guide us<\/h2><p class=\"wp-block-paragraph\">Trust means communicating clearly. Purpose means focusing on real needs. Responsibility means considering the effect of our decisions. Togetherness means learning across our businesses while respecting their individual focus.<\/p><h2 class=\"wp-block-heading\">One identity, distinct businesses<\/h2><p class=\"wp-block-paragraph\">Emerald India Electronics, Emerald India Softwares and Emerald India Foods share the same EI mark. Each brand carries its own descriptor so that visitors can recognise both its area of focus and its connection to the group.<\/p>","protected":false},"excerpt":{"rendered":"<p>Distinct businesses. Shared principles. One Emerald India.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":0,"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"wp:attachment":[{"href":"https:\/\/emeraldindiagroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}